Many businesses are constantly looking for loopholes in their marketing strategies, campaigns, and sales funnels. Every now and then, a new slump hits marketers and leaves them wondering what to do next and how to get the most out of their digital marketing efforts.
Growth marketing has made these things more accessible, though. Since its arrival, marketers can find and predict which marketing campaigns and tactics will be helpful for their segment audience. With this, marketers know the idea of testing and creating different variations of their strategies for separate marketing funnels. The constant iteration of testing helps marketers get the best out of their marketing strategies, improving their overall impact.
5 Key Components of Growth Marketing
Some of the core components of growth marketing are:
- Handling Top-to-Bottom Experience
Growth marketing is not about working in silos. It’s more of an all-hand-on-deck approach. Growth marketers ensure every stage of the sales funnel is closely correlated with others and keep up with top-of-the-funnel engagement to middle-of-the-funnel onboarding and bottom-of-the-funnel conversion. Growth marketing is operated on analyzing data and taking valuable insights to set the foundations of subsequent marketing campaigns. It seems to get relevant information every time to stay ahead and updated.
Their work is to collaborate with all the professionals they link with product development teams to advise them on making tailored pricing tiers for their different segment audiences and how to entertain their users with upcoming features and goals—at the same time, partnering with the analytics team to analyze how their top-of-the-funnel engagement is working, such as holding horns of their low and website traffic, taking hold of their organic SEO and site’s potential issues.
- A/B Testing
A/B testing is all about creating possibilities of finding which content format and campaign are likely to resonate with their ideal buyers and match the needs of their digital personas. A/B testing is one main weapon of growth marketing services. This is more likely multivariate testing, where marketers create two test cases of their content format and test which one gets a better response from their target audience.
Marketers create two test cases or variations of their email marketing campaign and use different content formats, approaches, and marketing tones. These different variations are marked as A and B, which tells marketers to understand the ideal version.
Some other examples are landing pages tweaking their messaging and content sections to see which test cases of this content format are performing well in collecting leads and conversions. Social media posting and nature also fall into this category. Marketers create different variations to see which social content format performs well in getting the customer’s attention, interests, and engagement. These testing strategies help marketers escape the uncertainty bubble and find actionable ways to create results.
- Customer Lifecycle
As discussed earlier, growth marketing is not about getting one-time results and making peace with customers. Instead, it works on improving and extending customers’ lifecycles after their conversion and seems equally eager to find ways to strengthen relations and make customers return for more.
Growth marketing is injected into every stage of the buyer lifecycle, from activation and nurturing to reactivation. In the activation and nurturing stages, growth marketers monitor their content marketing efforts and utilize sufficient Google ad services to generate results while launching loyalty programs and initiatives to improve their ongoing relationships with their customers.
- Tracking Customer’s Feedback
Modern B2B digital marketing has enabled businesses to track their consumers’ data and use several analytics tools to understand customers’ preferences and mood shifts. However, these analytics tools are more likely to give a glimpse of their customers’ interactions and record their responses to their marketing campaigns.
However, to learn about their target users’ demands, pain points, and problems, marketers can always use different methods to hear from their customers and see what they are currently struggling with. Creating surveys that go right into their customers’ inboxes and using behavior-based automations helps marketers hear back from their customers and see what is currently bugging them and how they can help in return.
- Integrated Cross-Channel Marketing
Marketers utilize multichannel and omnichannel marketing strategies to create brand awareness and then conduct cohesive marketing experiences to target their target audiences based on their distinct digital personas.
Consequently, growth marketers create cross-channel marketing plans to determine how to reach their ideal consumers through integrated email marketing, SMS messaging, social media advertising, and other channels to meet their preferences and conduct contextual marketing efforts closely.
Bottom Line
Growth marketing is the future for businesses struggling to find ways to improve their lead generation growth, conversion rates, and overall brand impact. Instead of scratching their heads about exploring new marketing channels, growth marketers examine the current marketing strategies and create different testing strategies to see which likely resonates with their target customers.
